About Us

About Us

Humble beginnings

Imperative's story starts in our founders' spare bedroom in 2003. We had only one first aid trainer- a stark contrast to the team of full-time staff and hundreds of nationwide trainers we have today.

With a goal to become the number one first aid training company in the UK, we focused on filling our training diary to establish Imperative Training's own customer base.

This laid the foundations to develop the dynamic, unique and engaging training style we still proudly deliver to this day.

Despite a challenging economic climate, Imperative was able to quickly grow and in 2005 we welcomed House of Fraser as our first major client.

Nationwide Trainers, Accreditations and Big Names

Over the years, we’ve built a large team of nationwide trainers to deliver our courses and our team ensures each session is the same high-quality and engaging experience as when the business first started.

In 2010 we launched our website, featuring our suite of health and safety courses including Food Safety, Manual Handling and AED Training as well as being a hub for our first aid tips and informative blog articles.

Since establishing ourselves in the training world, we've welcomed some big brand names to our customer base alongside organisations that are key to communities across the UK, including Starbucks,, Costco, H&M, Selfridges, Radisson Edwardian Blu Hotel as well as running free courses for organisations such as the Hamilton Davies Trust in Manchester.

In October 2013, the HSE introduced approval for first aid and training companies. We achieved the status of Diamond Approved Centre with TQUK, providing training of the highest quality and proudly issuing nationally recognised qualifications to our learners.

Continued growth and development

Since first becoming established as a company in 2003, we have worked to continually improve the quality of the training that every customer receives by recruiting the best trainers from across the UK and implementing our high standards to the courses they carry out.

We now run hundreds of courses each week, and train tens of thousands of people each year- giving them the necessary skills to save a life.

We’ve won numerous awards over the last two decades, working closely with our partners defibshop to campaign for the UK to become a heart safe country where no one dies from Sudden Cardiac Arrest (SCA).

Learn with us

Want to learn how Imperative will benefit you? Call us on 0161 776 7420 or email us at This email address is being protected from spambots. You need JavaScript enabled to view it. for a chat with one of our training experts, where they will discuss your needs and how Imperative can fulfil these.

You can view our available courses here, or meet the team behind Imperative here.

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