Meet the Team

David Howarth

David Howarth

on Monday, 13 April 2015.

Chief Executive

As a professional first aid trainer and Chief Executive of Imperative Training, I'm proud of the fantastic training courses we provide as one of the UK's leading training organisations.

Kath Parr

Kath Parr

on Tuesday, 21 April 2015.

Accountant

As the accounts department manager, I make sure that the company's finances are running swimmingly.

Lindsay Atherton

Lindsay Atherton

on Tuesday, 21 April 2015.

Vice President of Sales for defibshop USA

I manage the defibshop team and ensure that our customers receive the best level of service possible.

Dariane Moore

Dariane Moore

on Monday, 12 September 2016.

Account Manager

As an Account Manager my job is to liaise with customers at all stages and ensure that their needs are met promptly and professionally.

Rebecca Watson

Rebecca Watson

on Friday, 19 January 2018.

Administrator

As an administrator for imperative, it is my job to ensure that our services are running smoothly and that products and paperwork get sent out on time to trainers for all courses along with the equipment that is required.

Victoria Burgess

Victoria Burgess

on Friday, 19 January 2018.

Sales Administrator 

As a Sales Administrator, it is my job to provide excellent customer service, offering them impartial advice to make sure their individual needs are met. 

Amy Rush

Amy Rush

on Thursday, 19 November 2015.

Credit Controller

I work within the accounts department, making sure customers are up to date with any payments outstanding on their account with us. 

Sarah McLoughlin

Sarah McLoughlin

on Monday, 14 August 2017.

Creative and Marketing Co-ordinator 

As part of the Creative Team, my main role is to raise awareness on various social media platforms about the importance of knowing first aid and what to do when someone experiences a cardiac arrest as well as the importance of having available AEDs.

Rick Brewin

Rick Brewin

on Friday, 16 March 2018.

IT Systems & Salesforce Administrator 

As IT Systems & Salesforce Administrator, it is my job to ensure our IT systems are running smoothly on a daily basis, making regular improvements when necessary.

Lyndsey Hope

Lyndsey Hope

on Friday, 17 April 2015.

Managing Director

As the Managing Director, I strive to continue building the business, it's great reputation and it's year on year growth with the help of our committed and knowledgeable team.

Millie McDonagh

Millie McDonagh

on Wednesday, 21 June 2017.

defibshop Manager

As a defibshop Manager, it is my responsibility to oversee the sales team and manage AED sales.

Frank Cross

Frank Cross

on Tuesday, 21 April 2015.

Medical Director

Frank is a consultant general and vascular surgeon. He worked at the Royal London Hospital until 2011 and part time with Connecting for Health until 2012.

Faye Thetford

Faye Thetford

on Tuesday, 21 April 2015.

Training and Quality Manager

My role at imperative training and defibshop.co.uk is to primarily manage the trainers and be their first point of contact, as well as providing administrative support to the team and internal verification.

Lisa Halden

Lisa Halden

on Friday, 24 April 2015.

Operations Coordinator

My job role mainly revolves around supporting the defibshop Sales Team and ensuring that outstanding customer service is provided at all times.

Michelle Dos Remedios

Michelle Dos Remedios

on Tuesday, 11 December 2018.

Account Manager

As an Account Manager for defibshop, my job is to offer outstanding customer service to both new and existing customers. 

 

Mark Hindmarch

Mark Hindmarch

on Tuesday, 30 January 2018.

Accounts Assistant 

My daily tasks involve checking over invoices and chasing any that are overdue to ensure everything continues to run smoothly.

Rio Bray

Rio Bray

on Tuesday, 03 July 2018.

Creative and Marketing Assistant 

My role as Creative and Marketing Assistant involves raising awareness for first aid and the importance of AEDs via a number of social media platforms.

Joanna Garner

Joanna Garner

on Tuesday, 03 July 2018.

Financial Controller

As a Financial Controller, I oversee the financial department and day-to-day operations. I am responsible for the efficiency and results of the finance department, reporting to our CEO and Company Directors regarding all financial and accounting activities.

Claire Dunphy

Claire Dunphy

on Wednesday, 16 January 2019.

HR Manager

As a HR Manager for Imperative Training, it's my job to look after the wellbeing of all employees and ensure they are happy within their role and workplace environment. 

Keith Webb

Keith Webb

on Tuesday, 21 April 2015.

AED Product Specialist

I am part of the sales team and my role is to ensure that organisations are made aware of the benefit of having easy access to a defibrillator on their premises.

Amy Lyon

Amy Lyon

on Thursday, 19 November 2015.

Training Co-ordinator

As Training Co-ordinator, it is my duty to support the administration department and handling training paperwork to ensure that everything runs smoothly. 

Vicky Smith

Vicky Smith

on Thursday, 05 October 2017.

AED Product Specialist

The main aspects of my role are helping customers with enquiries and processing orders.It's my responsibility as our customer’s first point of call to give our customers the advice they need to make their selection. 

Chloe Davison

Chloe Davison

on Wednesday, 20 March 2019.

Sales Administrator

My role as Sales Administrator requires me to make sure that all online orders are double-checked and the admin is up-to-date. 

Jenny Brannan

Jenny Brannan

on Friday, 05 August 2016.

Creative and Marketing Co-ordinator

As part of the Creative team, my main focus is to promote our brand and raise as much awareness as possible on cardiac arrest and the importance of having AED's available to use on site.

James Brierley

James Brierley

on Tuesday, 01 August 2017.

Graphic Designer 

As the Graphic Designer, I am responsible for the identity of the brand and the content of the brand.