Meet the Team

David Howarth

David Howarth

on Monday, 13 April 2015.

Chief Executive

As a professional first aid trainer and Chief Executive of Imperative Training, I'm proud of the fantastic training courses we provide as one of the UK's leading training organisations.

Kath Parr

Kath Parr

on Tuesday, 21 April 2015.

Accountant

As the accounts department manager, I make sure that the company's finances are running swimmingly.

Jana Jassova

Jana Jassova

on Thursday, 18 January 2018.

HR Officer

As a HR Officer for imperative, it's my job to look after the wellbeing of all employees and ensure they are happy within their role and workplace environment.

Dariane Moore

Dariane Moore

on Monday, 12 September 2016.

Account Manager

As an Account Manager my job is to liaise with customers at all stages and ensure that their needs are met promptly and professionally.

Amair Ahmad

Amair Ahmad

on Thursday, 19 November 2015.

Warehouse Co-ordinator

As Warehouse Co-ordinator, my role consists of getting orders processed and ready to ship to customers in a timely manner.

Lisa Halden

Lisa Halden

on Friday, 24 April 2015.

AED Product Specialist

My job role involves providing brilliant assistance to ensure that our customers are happy with the services we provide.

Victoria Burgess

Victoria Burgess

on Friday, 19 January 2018.

Sales Administrator 

As a Sales Administrator, it is my job to provide excellent customer service, offering them impartial advice to make sure their individual needs are met. 

Jenny Brannan

Jenny Brannan

on Friday, 05 August 2016.

Creative and Marketing Co-ordinator

I am just one-quarter of the creative team and my main focus is to promote our brand and raise as much awareness as possible on cardiac arrest and the importance of having AED's available to use on site.

Rick Brewin

Rick Brewin

on Friday, 16 March 2018.

IT Systems & Salesforce Administrator 

As IT Systems & Salesforce Administrator, it is my job to ensure our IT systems are running smoothly on a daily basis, making regular improvements when necessary.

Lyndsey Hope

Lyndsey Hope

on Friday, 17 April 2015.

Managing Director

As the Managing Director, I strive to continue building the business, it's great reputation and it's year on year growth with the help of our committed and knowledgeable team.

Millie McDonagh

Millie McDonagh

on Wednesday, 21 June 2017.

defibshop Manager

As a defibshop Manager, it is my responsibility to oversee the sales team and manage AED sales.

Frank Cross

Frank Cross

on Tuesday, 21 April 2015.

Medical Director

Frank is a consultant general and vascular surgeon. He worked at the Royal London Hospital until 2011 and part time with Connecting for Health until 2012.

Faye Thetford

Faye Thetford

on Tuesday, 21 April 2015.

Training and Quality Manager

My role at imperative training and defibshop.co.uk is to primarily manage the trainers and be their first point of contact, as well as providing administrative support to the team and internal verification.

Amy Lyon

Amy Lyon

on Thursday, 19 November 2015.

Training Co-ordinator

As Training Co-ordinator, it is my role to ensure that our services are running smoothly and our products are dispatched on time. 

Peter Stainer

Peter Stainer

on Thursday, 05 October 2017.

Account Manager 

My role as an Account Manager is to help meet all the needs of our customers promptly and professionally. We all work closely together to ensure everyone has what they need to provide the best service possible as this is what our customers are used to.  

Amy Rush

Amy Rush

on Thursday, 19 November 2015.

Credit Controller

I work within the accounts department, making sure customers are up to date with any payments outstanding on their account with us. 

Sarah McLoughlin

Sarah McLoughlin

on Monday, 14 August 2017.

Creative and Marketing Assistant 

As part of the Creative Team, my main role is to raise awareness on various social media platforms about cardiac arrests and the importance of having an AED available to use, on site. 

Emma Lloyd

Emma Lloyd

on Tuesday, 21 April 2015.

Creative and Marketing Manager

As the Creative and Marketing Manager for imperative training and defibshop, I am responsible for managing all of our marketing activities as well as our creative and digital solutions.

Lindsay Atherton

Lindsay Atherton

on Tuesday, 21 April 2015.

Vice President of Sales for defibshop USA

I manage the defibshop team and ensure that our customers receive the best level of service possible.

Keith Webb

Keith Webb

on Tuesday, 21 April 2015.

AED Product Specialist

I am part of the sales team and my role is to ensure that organisations are made aware of the benefit of having easy access to a defibrillator on their premises.

Georgina Merry

Georgina Merry

on Tuesday, 21 April 2015.

Warehouse Coordinator

As Warehouse Coordinator, it’s my responsibility to order stock for the warehouse and send out products to customers in a timely fashion.

Rebecca Watson

Rebecca Watson

on Friday, 19 January 2018.

Administrator

As an administrator for imperative, it is my job to ensure that our services are running smoothly and that products and paperwork get sent out on time to trainers for all courses along with the equipment that is required.

Vicky Smith

Vicky Smith

on Thursday, 05 October 2017.

AED Product Specialist

The main aspects of my role are helping customers with enquiries and processing orders.It's my responsibility as our customer’s first point of call to give our customers the advice they need to make their selection. 

Mark Hindmarch

Mark Hindmarch

on Tuesday, 30 January 2018.

Accounts Assistant 

My daily tasks involve checking over invoices and chasing any that are overdue to ensure everything continues to run smoothly.

James Brierley

James Brierley

on Tuesday, 01 August 2017.

Graphic Designer 

I am one-quarter of the Creative Team. As the Graphic Designer, I am responsible for the identity of the brand and the content of the brand.