Meet the Team

David Howarth

David Howarth

on Monday, 13 April 2015.

Chief Executive

As a professional first aid trainer and Chief Executive of Imperative Training, I'm proud of the fantastic training courses we provide as one of the UK's leading training organisations.

Kath Parr

Kath Parr

on Tuesday, 21 April 2015.

Accountant

As the accounts department manager, I make sure that the company's finances are running swimmingly.

Victoria Burgess

Victoria Burgess

on Friday, 19 January 2018.

Sales Administrator 

As a Sales Administrator, it is my job to provide excellent customer service, offering them impartial advice to make sure their individual needs are met. 

Rick Brewin

Rick Brewin

on Friday, 16 March 2018.

IT Systems & Salesforce Administrator 

As IT Systems & Salesforce Administrator, it is my job to ensure our IT systems are running smoothly on a daily basis, making regular improvements when necessary.

Lyndsey Hope

Lyndsey Hope

on Friday, 17 April 2015.

Managing Director

As the Managing Director, I strive to continue building the business, it's great reputation and it's year on year growth with the help of our committed and knowledgeable team.

Keith Webb

Keith Webb

on Tuesday, 21 April 2015.

AED Product Specialist

I am part of the sales team and my role is to ensure that organisations are made aware of the benefit of having easy access to a defibrillator on their premises.

Chloe Davison

Chloe Davison

on Wednesday, 20 March 2019.

Sales Administrator

My role as Sales Administrator requires me to make sure that all online orders are double-checked and the admin is up-to-date. 

Kerry Fairhurst

Kerry Fairhurst

on Monday, 21 October 2019.

Creative and Marketing Manager

As the Creative and Marketing Manager for imperative training and defibshop, I am responsible for managing all of our marketing activities as well as our creative and digital solutions.

Faye Thetford

Faye Thetford

on Tuesday, 21 April 2015.

Training and Quality Manager

My role at imperative training and defibshop.co.uk is to primarily manage the trainers and be their first point of contact, as well as providing administrative support to the team and internal verification.

Sarah McLoughlin

Sarah McLoughlin

on Monday, 14 August 2017.

Marketing Executive

A focus of mine is to raise awareness on various social media platforms about the importance of knowing first aid and what to do when someone experiences a cardiac arrest as well as the importance of having available AEDs.