Meet the Team

David Howarth

David Howarth

on Monday, 13 April 2015.

Chief Executive

As a professional first aid trainer and Chief Executive of Imperative Training, I'm proud of the fantastic training courses we provide as one of the UK's leading training organisations.

Emma Lloyd

Emma Lloyd

on Tuesday, 21 April 2015.

Creative and Marketing Manager

As the Creative and Marketing Manager for imperative training and defibshop, I am responsible for managing all of our marketing activities as well as our creative and digital solutions.

Lindsay Atherton

Lindsay Atherton

on Tuesday, 21 April 2015.

Vice President of Sales for defibshop USA

I manage the defibshop team and ensure that our customers receive the best level of service possible.

Keith Webb

Keith Webb

on Tuesday, 21 April 2015.

AED Product Specialist

I am part of the sales team and my role is to ensure that organisations are made aware of the benefit of having easy access to a defibrillator on their premises.

Faye Thetford

Faye Thetford

on Tuesday, 21 April 2015.

Training and Quality Manager

My role at imperative training and defibshop.co.uk is to primarily manage the trainers and be their first point of contact, as well as providing administrative support to the team and internal verification.

Lisa Halden

Lisa Halden

on Friday, 24 April 2015.

AED Product Specialist

My job role involves providing brilliant assistance to ensure that our customers are happy with the services we provide.

Emily Jackson

Emily Jackson

on Tuesday, 24 July 2018.

AED Product Specialist

As an AED Product Specialist, my role involves meeting the needs of our customers. I do this by ensuring they find the right defibrillator and accessories for them to make sure their location is heart safe. 

Jenny Brannan

Jenny Brannan

on Friday, 05 August 2016.

Creative and Marketing Co-ordinator

As part if the Creative team, my main focus is to promote our brand and raise as much awareness as possible on cardiac arrest and the importance of having AED's available to use on site.

James Brierley

James Brierley

on Tuesday, 01 August 2017.

Graphic Designer 

I am one-quarter of the Creative Team. As the Graphic Designer, I am responsible for the identity of the brand and the content of the brand.

Lyndsey Hope

Lyndsey Hope

on Friday, 17 April 2015.

Managing Director

As the Managing Director, I strive to continue building the business, it's great reputation and it's year on year growth with the help of our committed and knowledgeable team.

Kath Parr

Kath Parr

on Tuesday, 21 April 2015.

Accountant

As the accounts department manager, I make sure that the company's finances are running swimmingly.

Jana Jassova

Jana Jassova

on Thursday, 18 January 2018.

HR Officer

As a HR Officer for Imperative Training, it's my job to look after the wellbeing of all employees and ensure they are happy within their role and workplace environment. 

James Brown

James Brown

on Tuesday, 03 July 2018.

AED Product Specialist

My role involves contacting new businesses and informing them of the importance and benefits of ensuring their workplace is one that is ready and prepared for a rescue in an emergency situation.

Amy Lyon

Amy Lyon

on Thursday, 19 November 2015.

Training Co-ordinator

As Training Co-ordinator, it is my role to ensure that our services are running smoothly and our products are dispatched on time. 

Vicky Smith

Vicky Smith

on Thursday, 05 October 2017.

AED Product Specialist

The main aspects of my role are helping customers with enquiries and processing orders.It's my responsibility as our customer’s first point of call to give our customers the advice they need to make their selection. 

Amy Rush

Amy Rush

on Thursday, 19 November 2015.

Credit Controller

I work within the accounts department, making sure customers are up to date with any payments outstanding on their account with us. 

Sarah McLoughlin

Sarah McLoughlin

on Monday, 14 August 2017.

Creative and Marketing Assistant 

As part of the Creative Team, my main role is to raise awareness on various social media platforms about the importance of knowing first aid and what to do when someone experiences a cardiac arrest as well as the importance of having available AEDs.

Rick Brewin

Rick Brewin

on Friday, 16 March 2018.

IT Systems & Salesforce Administrator 

As IT Systems & Salesforce Administrator, it is my job to ensure our IT systems are running smoothly on a daily basis, making regular improvements when necessary.

Joanna Garner

Joanna Garner

on Tuesday, 03 July 2018.

Financial Controller

As a Financial Controller, I oversee the financial department and day-to-day operations. I am responsible for the efficiency and results of the finance department, reporting to our CEO and Company Directors regarding all financial and accounting activities.

Millie McDonagh

Millie McDonagh

on Wednesday, 21 June 2017.

defibshop Manager

As a defibshop Manager, it is my responsibility to oversee the sales team and manage AED sales.

Frank Cross

Frank Cross

on Tuesday, 21 April 2015.

Medical Director

Frank is a consultant general and vascular surgeon. He worked at the Royal London Hospital until 2011 and part time with Connecting for Health until 2012.

Dariane Moore

Dariane Moore

on Monday, 12 September 2016.

Account Manager

As an Account Manager my job is to liaise with customers at all stages and ensure that their needs are met promptly and professionally.

Rebecca Watson

Rebecca Watson

on Friday, 19 January 2018.

Administrator

As an administrator for imperative, it is my job to ensure that our services are running smoothly and that products and paperwork get sent out on time to trainers for all courses along with the equipment that is required.

Victoria Burgess

Victoria Burgess

on Friday, 19 January 2018.

Sales Administrator 

As a Sales Administrator, it is my job to provide excellent customer service, offering them impartial advice to make sure their individual needs are met. 

Mark Hindmarch

Mark Hindmarch

on Tuesday, 30 January 2018.

Accounts Assistant 

My daily tasks involve checking over invoices and chasing any that are overdue to ensure everything continues to run smoothly.

Rio Bray

Rio Bray

on Tuesday, 03 July 2018.

Creative and Marketing Assistant 

My role as a Creative and Marketing Assistant involves raising awareness on sudden cardiac arrest and the importance of available AEDs by using a variety of platforms.